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The brand from Reus joins the Michelin-starred chefs’ new culinary venture

Local produce and vermouth culture at the Santa Caterina Market

A collaboration between a historic brand and the Torres brothers

The Torres brothers have selected Miró Vermouth for Parada Torres, the new gastronomic space they have opened at Barcelona’s Santa Caterina Market. This choice strengthens the Reus-based brand’s presence in projects linked to quality dining and locally sourced products.

A project connected to the market and the land

08/06/26

Parada Torres was born out of a desire to reclaim the spirit of traditional markets as gathering places for producers, chefs, and consumers.

The project, led by the Torres brothers, is committed to accessible cuisine based on local ingredients and a direct relationship with the land. Located in the Santa Caterina Market, the space translates part of the gastronomic philosophy that the chefs have developed throughout their careers in haute cuisine.

The addition of Miró Vermouth fits into this very same vision. The brand, founded in Reus, maintains a historic connection with the aperitif culture and the Catalan vermouth tradition. Its presence at Parada Torres reinforces the role of vermouth as an integrated product within the culinary offering, rather than just a drink associated with a specific moment of consumption.

Gastronomy as a space for development

In recent years, Miró Vermouth has expanded its presence in restaurants, culinary events, and collaborations with chefs. The goal has been to link the product to contexts where gastronomy and local heritage share center stage.

Notable among these initiatives is the collaboration with chef Paco Pérez in developing Miró Fusion, a product created to explore new culinary applications for vermouth. The brand has also participated in events such as Sabor Salou, where it worked alongside chef Pep Moreno from Deliranto restaurant to create different pairings between signature cuisine and the house’s vermouths.

These actions reflect a growing trend within the sector: incorporating products with their own identity into contemporary gastronomic narratives.

An alliance linked to Mediterranean cuisine

The collaboration with Parada Torres represents a new step forward in this line of work. Both the Torres brothers‘ project and Miró‘s history share a clear connection to local produce, Mediterranean tradition, and the desire to bring gastronomy closer to a wider audience.

The brand’s presence in the new space at the Santa Caterina Market reinforces this connection between cuisine and the land. It also confirms the trend of restaurants building closer relationships with producers and artisans who bring cultural and culinary value to the menu. In this context, the selection of Miró Vermouth by the Torres brothers takes on a meaning that goes beyond a simple commercial partnership, forming part of a shared way of understanding gastronomy.